Lord Venkateswara or Balaji is considered to be an incarnation of Lord Vishnu himself. It is believed that he came to reside on the southern bank of Swami Pushkarni, a tank which passes by Tirumala.

The seven hills around Tirumala-Tirupati are also known as Sapthagiri after the seven hoods of Sheshnag – the cosmic serpent. The temple of Sri Venkateswara is located on the seventh peak, Venkatadri.

According one legend, as Saint Ramanuja born in 11th Century AD climbed the seven hills of Tirupati, Lord Srinivas- another name for Lord Venkateswara- appeared before him and gave him his blessings. And after that he is believed to have been blessed to live till the ripe age of 120 years to spread the gospel of Sri Venkateswara.

People are encouraged to visit Tirumala on the day of Ekadasi in the month of Vaikunta, at which time all pilgrims in the abode of God will be forgiven of all their sins. They also would definitely attain salvation after they die, it is believed.